Hindustani Dil Kehta HAI #AurDikhao Campaign from Amazon....
Amazon India has launched its new campaign 'Aur Dikhao' that has been concept created by Orchard Advertising. The ad created on-air on April 1.
This is very fabulous advertise & campaign from Amazon. Amazon is very well know E-Commerce site & No. 1 online seller who created campaign to get product to lowest price for Amazon Customer’s & this advertise is created for specially for Indian Customers to create awareness & Faith E-Commerce business. This advertise is very wonderful designed for all peoples in India like all ages, all profession & all religions. This advertise is also includes family, friends, boys, girls, old mans & women & from poor man to rich man. The advertise shows other similar stories all of which end with the campaign jingle of 'aur dikhao', which is a play on a typical Indian shopper's tendency to always look at a lot of options to choose from before making a purchase. The advertise ends with saying to viewers to download the Amazon app and enjoy the benefit of choice.
This advertise slogan is “Hindustani Dil Kehta HAI #AurDikhao”
Manish Kalra, director - integrated marketing, Amazon India, said, “Offering customers a wide choice and a destination where they can find, discover and buy anything that they desire to online has been one of our key strategic pillars. Our selection growth in India over the last 22 plus months of launching our India operation has been phenomenal and today we are able to offer customers a wide choice over 22 million products across hundreds of categories to choose from. “We have taken this as an inspiration and used it to show the unending selection of products that Amazon India has to offer through the new campaign. We believe that the term “Aur Dikhao” will resonate with shoppers in India who love to have more choice.”
Executed by Orchard Advertising (Leo Burnett), the ad features situations like husband wooing his wife by asking her to pick a Karva Chauth gift from Amazon app, a family unable to choose between photographers at a tourist spot, a Gujarati family on a flight offering snacks to everyone, a young Sikh boy mimicking the dancing styles of different Bollywood actors and a young mother trying to pacify her baby by swiping across various products on Amazon app.
The message is simple - one cannot have enough options to choose from, hence 'aur dikhao'.
The objective behind the campaign is to create a strong impact in the minds of consumers and build Amazon's position in the market as having the largest product portfolio.
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